Gruber Ianeselli and Goldbach Manufaktur launch the first Swiss entertainment format for social networks. The “All-In Games” are specially designed for Instagram and TikTok and will create excitement on the platforms from May 30, 2024.

The concept of the “All-In Games” by Gruber Ianeselli is effective in its simplicity: 30 content creators compete against each other in 29 elimination challenges, full of surprising twists and tricks. The games demand skill, sense of taste, and tough decisions. Whoever plays “All-In” best will be the only one rewarded in the end and will take home the coveted five-digit cash prize! The game areas specially designed for the project in the castle of the Feldschlösschen brewery, naming partner of the “All-In Games”, promise an impressive setting. The two-day games will be professionally recorded by Tyro Media Group.

It starts at the end of May
Sabrina Weber, Creative Strategist at Gruber Ianeselli, can hardly wait for the start of the ‘All-In Games’ on May 30: “With this concept, we have succeeded in rethinking proven entertainment formats for today’s platforms. We are revolutionizing by combining the novel game experience with the brand experience of the partners. And the viewers can cheer along with our content creators – they are our rock stars!”

All in, even in the creation
In collaboration with the design agency Blast Off, a distinctive visual style has been created for the “All-In Games”. Headz Agency brings comprehensive experience and expertise in the social media world, providing exciting participants with their network of talented content creators. This means that a strong team is also behind the implementation of the “All-In Games”, which are unique due to the individual content of the participants.

Goldbach Manufaktur as the ideal fit
The exclusive marketing partner is the content and sponsoring division of Goldbach Manufaktur AG. “Through the ‘All-In Games’, we offer our partners the best visibility. Furthermore, the concept is modular and can thus authentically and credibly adapt to the needs of the respective brand.” explains Mirjana Elmer, Key Account Manager at Goldbach Manufaktur. “We thus offer partners exclusive advantages with a high brand fit as well as an outstanding presence in the Goldbach universe.”

The “All-In Games” are a cooperation between Gruber Ianeselli AG and Goldbach Manufaktur AG.