For its 25th anniversary, asset manager BlackRock donated to three non-profit organizations.

For 25 years, BlackRock has not only been managing assets in Switzerland. They believe that taking responsibility also means contributing to Swiss society. For the anniversary, BlackRock demonstrated this commitment with a donation to Swiss non-profit organizations.

However, the core of the donation campaign was not the amount, but the active involvement of users and passers-by with the organizations insieme Zürich, Sportegration, and Schweizer Tafel, conceived and implemented by Gruber & Ianeselli: They interacted online and through interactive screens.

On the campaign landing page and interactive screens, members of the organizations presented their projects themselves via video and invited users and passers-by to vote for them, thus helping to determine their share of the donation. The voting progress could be followed live online. The final distribution of the donation was announced at the end of October.