Lidl
Giving Zurich a Taste
There’s a New Player in Town: Lidl Opens Its First Branch in Downtown Zurich and Makes Its Low Prices Uniquely Experiential.
Zurich residents appreciate quality. And that’s also available at Lidl. To prove this, Gruber & Ianeselli conceived and implemented a striking headline campaign and a lasting live activation for the opening of Lidl’s first city branch.
Before the high-profile campaign, select Zurich residents were able to enjoy the exclusive ‘d’Poscht’ restaurant in the new Fraumünsterpost branch, experiencing that Lidl offers more quality per franc. For only 4.95 francs – the Lidl shopping value – there was a 3-course menu by star chef René Schudel.
Meanwhile, the launch campaign, which is displayed throughout the city and played out digitally, conveys through a simple word separation that Lidl offers more shopping per franc.
Strategy & Consulting
Ideation & Creation
Campaigning
Content Production
Media Strategy
Media Production
Motion Design
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