ZüRcher Kantonalbank – Midsummer Open Air
Employee Event
Premium Open Air Festival
If one had spontaneously passed by the Dolder ice rink and outdoor pool, no one would have thought that the bustling open air festival was an employee event.
Around 4,500 employees of Zürcher Kantonalbank celebrated themselves and the summer solstice with a first-class line-up at the «Midsummer Open Air» specially created for them – including street food, styling corner, pool bar, silent disco, and overnight camping.
For the festival, Gruber & Ianeselli developed a dynamic, versatile event identity with KMS Team from Munich. The motion designs were played out in the 6-month pre-event communication via the festival hub – through digital steles at the locations and, of course, at the open air as a brand in space.
Strategy & Consulting
Ideation & Creation
Project Management
Set Design
Media Production
Content Production
Motion Design
“Great atmosphere”, “magical ambiance”, “new standards” – the response following the “Midsummer Open Air” was as spectacular as the actual festival.
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