3D seamless loops and headlines in domain form are at the center of the cross-media campaign: With an approach that is as charming as it is sophisticated, Gruber Ianeselli succeeds in making a digital product visually tangible.

The task was tricky, once again it was about the all-in-one solution: With a new campaign, Hostpoint aims to expand its leading role in the areas of hosting and domains, as well as increase awareness for the brand, products, and services. Above all, however, the industry leader wants to make soft factors such as Swissness, security, quality, simplicity, and 7-day support more well-known.

At the center of the campaign are playful headlines in domain form. One understands them, but would prefer them to be a bit simpler. This is exactly the promise that Hostpoint gives in the resolution: Customers can count on solutions that are just as uncomplicated as they are fast and reliable, on round-the-clock support, and on child’s play handling of their digital tools.

The subtle wit of the headlines is that the domains embody the world of Hostpoint, but are transferred here to the normal world, thus provoking attention. On one hand, the subjects are kept so simple that they can be understood by laypeople, yet sophisticated enough to elicit a smile even from professionals.

For the flagship discipline, the TV and online spots, Gruber Ianeselli collaborated with the renowned Swiss 3D artist Roman Bratschi and implemented the messages in aesthetic 3D seamless loops, so concise and distinctive that one could watch them endlessly. These are played out nationwide on DOOH spaces as well as on all online/social media channels. OOH/Print are additional instruments through which the campaign is launched in two waves and four languages.