Press Release
Gruber & Ianeselli Stages Splendid Social Distancing
Those who choose Splendid Yachting engage in sophisticated social distancing at the highest level, according to the creators. For Splendid Yachting, one of the leading yacht charter companies in Croatia, the Zurich agency Gruber Ianeselli developed a generously designed poster campaign. “The approach positively reframes the concept of social distancing and elevates it to a desirable level”, writes the agency.
The Swiss company Splendid Yachting operates a fleet of 15 motor yachts for holidays in the island world of the Croatian Adriatic. Holiday opportunities far from Corona restrictions and off the beaten tourist paths are rare and especially recommended in these times. Those who choose Splendid Yachting engage in sophisticated social distancing at the highest level, according to the client. Social distancing is thus positively charged for Splendid Yachting and “brings the dream of a carefree timeout in the Mediterranean within tangible reach”. Another asset: Splendid Yachting also accepts Bitcoin as a means of payment.
The campaign uses a generous triple billboard placement, flanked by digital advertising such as video posts on LinkedIn, Facebook, and Google Ads. To be seen this April with the aim of facilitating spontaneous spring holiday decisions and to enter the race for the summer business.
“Admittedly, positively charging social distancing at this time was bold. But Gruber Ianeselli quickly convinced us that this would awaken wanderlust in our customers – we are delighted with the campaign. And the current booking numbers speak for themselves, sophisticated yet safe dream holidays are in high demand!”
Dino Presta, Owner
