Swiss Life invited employees to a staff festival. But as a company that stands for a self-determined life, they let the guests decide for themselves what the party should be like.
Guests were surveyed through Swiss Life channels in five categories: ‘Your feel’, ‘Your look’, ‘Your taste’, ‘Your entertainment’, ‘Your sound’. This way, the invitation process, styling, dress code, music, and catering took their own unique paths. The result: a spacey wardrobe, a glamorous disco, toilets with karaoke equipment, and a rustic Swiss chalet complete with street food and a touch of gourmet on top. Not to forget: glory holes for food porn, hug-me aliens, a rocker bar, and the Swiss high-flyer band ‘Hecht’ on the main stage. Sounds crazy, but it all fit together wonderfully. What a night!