The Swiss startup aims to compete with Uber. Gruber Ianeselli supports the ride-service app as the lead agency.

Modern technology solutions no longer come exclusively from Silicon Valley. Vertt is the newest Zurich startup that wants to outpace an American market giant: With a ride-service app that can best serve the conditions and the market through strong local roots.

Vertt is closer to the customers and thus offers them the best possible service. The regional nature of the company allows for simpler structures compared to the competition. For passengers, this translates into lower fares, while partner drivers benefit from fairer compensation.

The party scene reclaims Zurich with Vertt

Gruber Ianeselli now leads the young company as the lead agency. The first wave of the campaign targets a young, party-loving audience, aiming to help them reclaim Zurich with Vertt’s ride service. “The pandemic somewhat alienated us from our own city. It’s time to revisit its beautiful and fun corners”, says Creative Director Fabian Gruber.

In addition to local poster advertising in Zurich’s districts 3 and 4, popular among partygoers, the campaign focuses on performance-oriented online and social media advertising.

Vertt’s goal is to expand the service to other Swiss cities and accelerate expansion with suitable campaigns from Gruber Ianeselli.

vertt.ch