The key arguments for decision-makers
When to hire an event agency is a question every decision-maker faces sooner or later. There are plenty of reasons to hold a corporate event, whether you are planning a company celebration, launching a new product line or raising awareness of your brand. Events help you keep clients loyal, motivate staff and build new business relationships. To plan and run one, you can put together an internal team. Or you can bring in a professional event marketing agency that turns your ideas into reality and leaves you and your staff free to concentrate on your day jobs.
If you have no marketing department of your own, the first thing to decide is whether an event agency is worth it at all. The answer is not always obvious. So we have gathered the arguments for and against bringing in a professional. By the end you will know when an event agency pays off, and why Gruber & Ianeselli is worth a call.
When to hire an event agency: the pros and cons
When is an event agency worth it? The answer always depends on the occasion, scale, budget and other details of each case. But a few basic arguments apply to almost every event, and we look at them more closely below.
Why it pays to call in a professional
It makes no difference whether you want to thank your staff for their work, plan your company’s 50th anniversary or use a celebration to spark interest among applicants, business partners and consumers. Your guests should feel completely at ease. And thanks to a smooth running order, they should leave convinced of your skills as a host. Thorough planning is therefore everything. And planning takes time.
- Time: Organising a successful corporate event involves a great many things. You need to set your objectives, your budget and a suitable date. You need the right venue, a programme and external suppliers. Décor, technology, security and logistics all need thinking through. Seating plans, sending out invitations and keeping track of acceptances, apologies and special requests all eat into planning time. And you should not skip measuring how well the event worked afterwards. All of this takes time. And people.
- Staff costs: Putting together a committed team can be tricky. With skilled workers in short supply, who can you spare for a few hours a week? Who wants to join the committee as coordinator, and who as a helping hand? Personal sensitivities can make it harder to share out tasks, spill over into the wider team and affect the atmosphere at work. Especially if none of your staff are genuine experts.
- Expertise: Beyond know-how on all the planning points above, you need a working knowledge of national law and local regulations. Which music can you play, how loud and for how long? Which hygiene rules apply, and which fire precautions do you need? Event agencies know all of this. And they have contacts.
- Networks: Organising events is an event agency’s bread and butter. That gives them wide contacts with caterers, venues, technicians and marquee hire companies. They also know the industry news, the newcomers and the trends.
Hiring an event agency also helps you personally. Knowing that professionals are looking after the running order is reassuring. So you can relax and be a guest at your own party. And you always have a personal contact on hand for questions and requests. At least you do if you ask Gruber & Ianeselli to plan your event.
Possible objections
There are, of course, arguments against. An event agency in Switzerland may not pay off in times of serious economic pressure, because hiring one costs money that internal planning avoids. But remember that while your planning team is busy with the event, it is not doing its usual work. Missed deadlines can end up costing far more. And even if you find it hard to put decisions in outside hands, you still stay in control of every detail. We guarantee that too. Because your objectives are our priority.
Why Gruber & Ianeselli is the right event agency for you
So now you know when an event agency is worth it. But which one should you hire? A checklist helps here too. Your future partner should bring creativity, organisational talent, strong communication and a cool head under pressure. They should react flexibly when the unexpected happens, know what is new and think beyond the obvious. They have to deliver what you want while meeting your guests’ needs. Sticking to the agreed budget and timeline goes without saying. So does keeping the event running smoothly when something unforeseen happens. Add years of experience, openness to feedback and sustainable ideas.
Fabian Gruber and Alessandro Ianeselli and their 14-strong team offer all of this, and more. With our creativity and our standards of quality, we promise you more than a party: an experience nobody forgets. Our passion for what we do is infectious. We create original formats and memorable moments for international corporates and Swiss family businesses alike. At staff parties, corporate events, roadshows and kick-offs, backed by tailored communication strategies and bespoke graphic design. So when should you hire an event agency? When it is Gruber & Ianeselli.
