Product launch events
A launch gets exactly one moment, and it has to be right. Gruber & Ianeselli produces product launch events that grab attention and strengthen brands.
What makes our launches different
You do not launch a product with a presentation. You launch it with an experience that proves what the product promises. For brands like Dyson, that means letting people experience the technology first hand. For dealer networks like the Renault Group, it means making the new model the hero of a convention. We build the stage and let the product do the talking.
Our approach
- Understand the productWhat is genuinely new, and who is it for?
- Experience conceptDemo, storyline, hands-on moments.
- ProductionVenue, set design, media set-up.
- Launch dayTiming, press, content production for afterwards.
How much does a launch event cost?
From CHF 30,000 for focused trade launches to six-figure budgets for consumer-facing productions. The key is focus: one strong moment beats three half-hearted ones.
A product launch people remember
However good a product is, people judge it on first impressions. A strong product launch is built around exactly that moment: it tells people why the product matters and lets them experience the benefit instead of just claiming it. We develop the storyline around the reveal, design the stage, space and content, and make sure media, retailers or customers take the message home with them. Whether it is an exclusive launch event, a public activation or a hybrid format with extra reach, the product launch becomes an experience that strengthens the brand and keeps people talking long after the day itself.
FAQFrequently asked questions
Do you also produce content for after the launch?
Yes. Photos, video and social snippets are captured on launch day, so the moment keeps working long after the evening is over.
How do you keep a launch secret until the event?
As secret as it needs to be: NDA processes with partners, closed set-ups and staggered briefings are all part of the craft of a launch.
Trade audience or consumers: what changes?
Everything except the product. Storyline, venue, tone and programme follow the audience. We build for both, including as a double format.
How much lead time does a product launch need?
Allow eight to sixteen weeks. The event is only the visible part. Before it come the concept, the production design, guest management and coordination with marketing and PR.
Do you connect the launch with press and social media?
Yes. We design the event so that media, content creators and your social team get material live. The launch should reach well beyond the room, not just the people in it.
