Exhibition stands and trade fair appearances

A trade fair gives you a few days to make an impression. We make sure it lasts. Gruber & Ianeselli is an owner-run live communication agency in Switzerland, handling exhibition stand design and trade fair appearances from Zurich, Rapperswil-Jona, Davos and St. Moritz since 2014.

What sets our exhibition stands apart

A good exhibition stand is not a piece of furniture but an experience. It makes your brand clear within seconds and gives visitors a reason to stop. We combine your brand identity with a carefully designed presence on the stand, from the first eye-catcher to the conversation that turns into a lead. Because a stand rarely stands alone, we treat it from the outset as part of your event concept, including stand staff, interaction and follow-up.

Our approach

1. UnderstandWe clarify goals, audience and the trade fair context: what exactly the stand needs to deliver.
2. Stand conceptArchitecture, branding and visitor flow designed as one coherent whole.
3. Design and interactionEye-catchers, interaction and story shaped so that people stop.
4. Build & runningSet-up, stand staff and lead capture. We stay with you until breakdown.

How much does an exhibition stand cost?

Honestly, it depends heavily on stand size, construction and effort. A compact modular stand is a very different thing from a custom-built stand with technology and staff, so a flat rate would not be serious. We agree the scope with you first and then prepare a transparent quote in which every item is clearly accounted for.

FAQ

Frequently asked questions

Do you handle stand construction and set-up on site too?

Yes. We plan the stand, coordinate the build and are there for set-up and breakdown. You have one point of contact for everything, rather than managing several suppliers yourself.

How early should we start planning?

Depending on stand size, we recommend several months’ lead time, particularly for a custom-built stand. Smaller appearances can be arranged at shorter notice. Just get in touch with your trade fair dates.

How do you make sure the stand actually generates leads?

An eye-catching stand alone is not enough. We plan eye-catchers, interaction and reasons to talk so that passers-by turn into conversations, and we set up lead capture so you can follow up properly after the show.

Do you work outside Switzerland?

Switzerland is home, from Zurich to St. Moritz. We support you at international trade fairs too, and we will talk through location and scope in our first conversation.

Do you brief the stand staff and take care of giveaways?

Yes. A stand only works with the right people in front of it. We brief the stand team on how to approach visitors and what to achieve, and we match giveaways and content to lead generation.