Brand activation
We bring brands to life. Gruber & Ianeselli is an owner-run live communication and brand activation agency in Switzerland. Since 2014 we have been turning attention into genuine engagement with pop-ups, sampling stations and live activations that people don’t just see but join in.
What makes our brand activations different
A brand activation only works if it grows out of your brand world. That is why every activation we create is tied to it: the same attitude, the same tone, the same promise, only this time as something people can touch rather than simply look at. A pop-up becomes a place where your brand does something instead of just saying something. Sampling becomes a conversation. An experience station becomes a moment people pass on. And because many activations need to reach several locations, we often plan them as a roadshow from the start: one consistent experience that works just as well in Zurich as in St. Moritz.
Our approach
- Sharpen the brand coreWe clarify what your brand stands for and which single message people should experience.
- Develop the experienceWe design the format, interaction and production to suit the audience and the location.
- Deliver on siteSet-up, staff, technology and logistics: we get the activation onto the floor cleanly.
- Measure the impactWe record what the engagement and reach delivered, as a basis for next time.
How much does a brand activation cost?
Honestly, it depends heavily on scope. Format, number of locations, duration, staffing, technology and production all move the budget in very different ways. A single pop-up station is something quite different from an activation running for several weeks in several places. We don’t quote imaginary figures. Instead, we define the scope with you first and turn it into a reliable, transparent quote.
FAQFrequently asked questions
What is the difference between an event and a brand activation?
An event brings people together. A brand activation gets them interacting with your brand. The focus is not the programme but the participation: what people try, take away and tell others about.
Where do you run brand activations?
All over Switzerland. With offices in Zurich, Rapperswil-Jona, Davos and St. Moritz, we are close to the regions that matter and also deliver activations as a roadshow across several locations.
How long does preparation take?
That depends on scale and the number of locations. A focused pop-up activation can be delivered in a few weeks, while more elaborate formats with production and several stations need correspondingly more lead time. Get in touch early and we will plan realistically.
How do you measure the success of a brand activation?
We agree in advance what counts: reach, leads, dwell time, social content or sales. Afterwards we measure against exactly those figures, rather than just handing over nice pictures.
Does an activation work for B2B brands too?
Yes. Especially in B2B, where products need explaining, a hands-on format makes the difference: at trade fairs, at conferences or as a roadshow at the client’s own premises.
