Work
TIDAL x Mercedes-Benz
- Project
- Brand activation for TIDAL x Mercedes-Benz
- Event agency
- Gruber & Ianeselli AG
- Disciplines
- Strategy & Consulting
Ideation & Creative
Project Management
Set Design
Media Production
Motion Design
At JAY-Z and Beyoncé’s “OTR II” concert in Berlin’s Olympiastadion, Gruber & Ianeselli produced a spectacular brand activation for Mercedes-Benz and TIDAL, complete with a VIP after-party. Guests included Samy Deluxe, Jan Delay, Cro and many more. Concept, production and show direction all came from under one roof: a brand activation that turned a global stage into an exclusive live experience.
TIDAL x Mercedes-Benz
OTR VIP event, Berlin
First came Gruber & Ianeselli. Then came Beyoncé & Jay-Z
At JAY-Z and Beyoncé’s “OTR II” concert in the Olympiastadion in Berlin, Gruber & Ianeselli rocked it, with a spectacular brand experience and a VIP after-party to match. The illustrious guest list included Samy Deluxe, Jan Delay, Cro, Stefanie Giesinger and many other well-known names from across Germany.
