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Journal

Ideas & insights

Stories, ideas and practical guides on corporate events and live communication, straight from the agency. Browse the topics or filter by category.

All-in Games 2026 – Gruber & Ianeselli
Guides

How to choose a marketing agency that suits you

“Advertising is expensive; no advertising is even more expensive.” How to choose a marketing agency in…

Live Marketing – Gruber & Ianeselli
Events

Live marketing: how events make your company unforgettable

How your company stays in people’s minds through events. Real experiences cut through where advertising no…

Wann lohnt sich eine Eventagentur? – Gruber & Ianeselli
Events

When to hire an event agency (and when not to)

The key arguments for decision-makers. Time, staff, expertise and networks weighed up, so you know when…

Employer Branding Agentur – Gruber & Ianeselli
Branding

Employer branding agency: how to find the right one

How do you spot the right employer branding agency for your business? What to look for,…

Event Agentur in Zug – Gruber & Ianeselli
Events

Event agency Zug: the local advantage for your next corporate event

Short distances, local knowledge and a network of trusted suppliers: why an event agency in Zug…

Event Marketing Agentur – Gruber & Ianeselli
Events

Event marketing agency: how events build your brand

Events are one of the most effective ways to raise brand awareness. Here is why working…

Eventagentur Luzern – Gruber & Ianeselli
Events

Event agency Lucerne: memorable corporate events between lake and mountains

Old town, lake and mountains make Lucerne a superb setting for corporate events. What a good…

Eventagentur St. Gallen – Gruber & Ianeselli
Events

Event agency St. Gallen: regional expertise, events that work across Switzerland

Event agency St. Gallen: regional expertise, events that work across Switzerland. What to brief, how to…

Firmenjubiläum planen – Gruber & Ianeselli
Events

How to plan a company anniversary

How to plan a company anniversary that people remember, without it taking over your year: timing,…

Effiziente Eventplanung – Gruber & Ianeselli
Events

Event planning tips: save time, money and nerves

Practical event planning tips for companies: how to save time, money and nerves and still impress…

Firmenweihnachtsfeier-Locations: Ideen für den passenden Rahmen – Gruber & Ianeselli
Events

Christmas party venues in Zurich and beyond: finding the right setting

The right venue turns the company Christmas party into a special evening. Ideas from rustic mountain…

Firmenausflug-Ideen Schweiz: 16 Ziele für jeden Teamtyp – Gruber & Ianeselli
Events

25th company anniversary ideas: making a quarter of a century the highlight

Twenty-five years is a strong signal of stability, change and success. How to turn the anniversary…

Incentive-Ideen für Mitarbeitende, die wirklich motivieren – Gruber & Ianeselli
Ideas

Staff incentive ideas that genuinely motivate

A good incentive is more than a reward. It is an experience that brings people together…

Firmenjubiläum feiern: Ideen für einen Anlass mit Bedeutung – Gruber & Ianeselli
Events

Company anniversary ideas for a celebration that means something

A company anniversary is a chance to honour your history and show where you are heading.…

Employer-Branding-Ideen: So wirst du als Arbeitgeber sichtbar – Gruber & Ianeselli
Branding

Employer branding ideas: how to stand out as an employer

Today you win good people with a brand that convinces as an employer. Here are ideas…

Workshop-Moderation: 10 Tipps für Sitzungen mit Wirkung – Gruber & Ianeselli
Guides

Workshop facilitation tips: 10 ways to run sessions that get results

Good facilitation decides whether a workshop delivers results or fizzles out. Ten tips to keep the…

Messestand-Ideen: So fällst du auf der Messe wirklich auf – Gruber & Ianeselli
Events

Trade show booth ideas: how to really stand out at an exhibition

At a trade fair, seconds decide whether someone stops or walks on. Ideas for stand concept,…

Zoofäscht – Gruber & Ianeselli
Guides

Sustainable events: how to plan with impact and responsibility

Sustainability at events is no longer a nice-to-have; it is expected. Here is how to plan…

Produktlaunch inszenieren: So wird die Premiere zum Erlebnis – Gruber & Ianeselli
Events

How to plan a product launch people remember

A product launch only has one first moment, and it has to land. Here is how…

Roadshow planen: In mehreren Städten überzeugen – Gruber & Ianeselli
Guides

Roadshow planning: making an impact in city after city

A roadshow takes your message straight to people, in several places, with the same impact. Here…

Eventkonzept-Beispiel: So entsteht aus einer Idee ein stimmiger Anlass – Gruber & Ianeselli
Guides

Event concept example: how an idea becomes a well-rounded occasion

A good event concept is the difference between a nice evening and an experience that has…

Eventlocation in Zürich finden: So triffst du die richtige Wahl – Gruber & Ianeselli
Guides

Event venue Zurich: how to find the right one

The right venue is half the battle, especially in Zurich with its huge choice. What to…

Teamausflug-Ideen Schweiz: Vom Tagesabenteuer bis zum Genusserlebnis – Gruber & Ianeselli
Ideas

Team away day ideas in Switzerland: from mountain adventures to long lunches

A good team away day brings people together without feeling like a chore. Ideas for every…

Eventtrends: Was Live-Kommunikation in der Schweiz gerade prägt – Gruber & Ianeselli
Guides

Event trends 2026: what is shaping live communication in Switzerland

The events world is changing, with new expectations, formats and technology. The trends shaping live communication…

Firmenausflug-Ideen Schweiz: 16 Ziele für jeden Teamtyp – Gruber & Ianeselli
Ideas

Company away day ideas in Switzerland: 16 destinations for every kind of team

The perfect company away day depends on the team, the season and the budget, and Switzerland…

TIDAL x Mercedes-Benz – Gruber & Ianeselli
Branding

What is live communication? The experience factor in marketing

Live communication brings brands and people together in a real, shared moment. What it is, why…

Weihnachtsessen mit der Firma: Ideen für Menü, Ort und Stimmung – Gruber & Ianeselli
Ideas

Work Christmas dinner ideas: menu, venue and atmosphere

For many teams the Christmas dinner is the highlight of the year, as long as it…

Kick-off-Meeting-Ideen: Vom Pflichttermin zum echten Aufbruch – Gruber & Ianeselli
Events

Kick-off meeting ideas: from box-ticking exercise to a real fresh start

A kick-off meeting can drag, or it can be the spark that carries a whole project.…

Mitarbeiterevent-Ideen: So feierst du dein Team richtig – Gruber & Ianeselli
Ideas

Staff event ideas: how to celebrate your team properly

A staff event is more than a fixture in the calendar. It is appreciation in the…

Sales Kick-off-Ideen: So startest du dein Vertriebsjahr mit Schwung – Gruber & Ianeselli
Events

Sales kick-off ideas: start your sales year with momentum

A strong sales kick-off sets the tone for the whole year: emotional, focused and motivating. Here…

Sommerfest für die Firma: 11 Ideen für einen unvergesslichen Anlass – Gruber & Ianeselli
Ideas

Summer party ideas for work: 11 ideas for an occasion to remember

When the days are long, it is time for a company summer party: relaxed, outdoors and…

15 Teamevent-Ideen für die Schweiz, die euch näher zusammenbringen – Gruber & Ianeselli
Ideas

15 team event ideas in Switzerland that bring you closer together

The right team event suits the group, the budget and the time of year. Fifteen ideas,…

Weihnachtsfeier-Ideen für Firmen: 15 Formate jenseits des Fondue-Klischees – Gruber & Ianeselli
Ideas

Work Christmas party ideas: 15 formats beyond the fondue cliché

Every year the same question: what are we doing for the Christmas party? Here are 15…

Teambuilding-Ideen Schweiz: 12 Erlebnisse, die Teams wirklich verbinden – Gruber & Ianeselli
Ideas

Team building ideas in Switzerland: 12 experiences that genuinely bring teams together

Forget the trust fall. 12 team building ideas in Switzerland, sorted by season and type of…

25 Firmenevent-Ideen, die wirklich funktionieren – Gruber & Ianeselli
Ideas

25 corporate event ideas that actually work

25 tried and tested corporate event ideas, sorted by occasion: indoor and outdoor formats, wow moments,…