Lidl

“There’s a new player in town”: for Lidl’s brand activation in Zurich, Gruber & Ianeselli turned the opening of its first city-centre store into an experience like no other. From the idea and the activation in public spaces through to delivery, everything came from under one roof: a campaign that put a brand on the city’s streets and gave Zurich a taste for it.

Giving Zurich a taste for Lidl

There’s a new player in town: Lidl opens its first store in central Zurich and makes its low prices something you can actually taste.

Zurich loves quality. And you get quality at Lidl too. To prove it, Gruber & Ianeselli conceived and delivered an eye-catching headline campaign and a live activation people would remember for the opening of Lidl’s first city store.

Before the high-profile campaign went live, a select group of Zurich locals discovered over a leisurely meal that Lidl gives you more quality per franc, at the exclusive restaurant “d’Poscht” in the new Fraumünsterpost store. For just 4.95 francs, the price of a Lidl shop, they enjoyed a three-course menu by star chef René Schudel.

The launch campaign, on posters across the city and running digitally, uses a simple word break to show that at Lidl you get more shopping per franc.