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Journal

Ideas & insights

Stories, ideas and practical guides on corporate events and live communication, straight from the agency. Browse the topics or filter by category.

Wann lohnt sich eine Eventagentur? – Gruber & Ianeselli
Events

When to hire an event agency (and when not to)

The key arguments for decision-makers. Time, staff, expertise and networks weighed up, so you know when…

All-in Games 2026 – Gruber & Ianeselli
Guides

How to choose a marketing agency that suits you

“Advertising is expensive; no advertising is even more expensive.” How to choose a marketing agency in…

Live Marketing – Gruber & Ianeselli
Events

Live marketing: how events make your company unforgettable

How your company stays in people’s minds through events. Real experiences cut through where advertising no…

Eventagentur Luzern – Gruber & Ianeselli
Events

Event agency Lucerne: memorable corporate events between lake and mountains

Old town, lake and mountains make Lucerne a superb setting for corporate events. What a good…

Eventagentur St. Gallen – Gruber & Ianeselli
Events

Event agency St. Gallen: regional expertise, events that work across Switzerland

Event agency St. Gallen: regional expertise, events that work across Switzerland. What to brief, how to…

Firmenjubiläum planen – Gruber & Ianeselli
Events

How to plan a company anniversary

How to plan a company anniversary that people remember, without it taking over your year: timing,…

Employer Branding Agentur – Gruber & Ianeselli
Branding

Employer branding agency: how to find the right one

How do you spot the right employer branding agency for your business? What to look for,…

Event Agentur in Zug – Gruber & Ianeselli
Events

Event agency Zug: the local advantage for your next corporate event

Short distances, local knowledge and a network of trusted suppliers: why an event agency in Zug…

Event Marketing Agentur – Gruber & Ianeselli
Events

Event marketing agency: how events build your brand

Events are one of the most effective ways to raise brand awareness. Here is why working…

Effiziente Eventplanung – Gruber & Ianeselli
Events

Event planning tips: save time, money and nerves

Practical event planning tips for companies: how to save time, money and nerves and still impress…

Roadshow planen: In mehreren Städten überzeugen – Gruber & Ianeselli
Guides

Roadshow planning: making an impact in city after city

A roadshow takes your message straight to people, in several places, with the same impact. Here…

Eventkonzept-Beispiel: So entsteht aus einer Idee ein stimmiger Anlass – Gruber & Ianeselli
Guides

Event concept example: how an idea becomes a well-rounded occasion

A good event concept is the difference between a nice evening and an experience that has…

Eventlocation in Zürich finden: So triffst du die richtige Wahl – Gruber & Ianeselli
Guides

Event venue Zurich: how to find the right one

The right venue is half the battle, especially in Zurich with its huge choice. What to…

Teamausflug-Ideen Schweiz: Vom Tagesabenteuer bis zum Genusserlebnis – Gruber & Ianeselli
Ideas

Team away day ideas in Switzerland: from mountain adventures to long lunches

A good team away day brings people together without feeling like a chore. Ideas for every…

Eventtrends: Was Live-Kommunikation in der Schweiz gerade prägt – Gruber & Ianeselli
Guides

Event trends 2026: what is shaping live communication in Switzerland

The events world is changing, with new expectations, formats and technology. The trends shaping live communication…

Firmenausflug-Ideen Schweiz: 16 Ziele für jeden Teamtyp – Gruber & Ianeselli
Ideas

Company away day ideas in Switzerland: 16 destinations for every kind of team

The perfect company away day depends on the team, the season and the budget, and Switzerland…

TIDAL x Mercedes-Benz – Gruber & Ianeselli
Branding

What is live communication? The experience factor in marketing

Live communication brings brands and people together in a real, shared moment. What it is, why…

Firmenweihnachtsfeier-Locations: Ideen für den passenden Rahmen – Gruber & Ianeselli
Events

Christmas party venues in Zurich and beyond: finding the right setting

The right venue turns the company Christmas party into a special evening. Ideas from rustic mountain…

Firmenausflug-Ideen Schweiz: 16 Ziele für jeden Teamtyp – Gruber & Ianeselli
Events

25th company anniversary ideas: making a quarter of a century the highlight

Twenty-five years is a strong signal of stability, change and success. How to turn the anniversary…

Incentive-Ideen für Mitarbeitende, die wirklich motivieren – Gruber & Ianeselli
Ideas

Staff incentive ideas that genuinely motivate

A good incentive is more than a reward. It is an experience that brings people together…

Firmenjubiläum feiern: Ideen für einen Anlass mit Bedeutung – Gruber & Ianeselli
Events

Company anniversary ideas for a celebration that means something

A company anniversary is a chance to honour your history and show where you are heading.…

Employer-Branding-Ideen: So wirst du als Arbeitgeber sichtbar – Gruber & Ianeselli
Branding

Employer branding ideas: how to stand out as an employer

Today you win good people with a brand that convinces as an employer. Here are ideas…

Workshop-Moderation: 10 Tipps für Sitzungen mit Wirkung – Gruber & Ianeselli
Guides

Workshop facilitation tips: 10 ways to run sessions that get results

Good facilitation decides whether a workshop delivers results or fizzles out. Ten tips to keep the…

Messestand-Ideen: So fällst du auf der Messe wirklich auf – Gruber & Ianeselli
Events

Trade show booth ideas: how to really stand out at an exhibition

At a trade fair, seconds decide whether someone stops or walks on. Ideas for stand concept,…

Zoofäscht – Gruber & Ianeselli
Guides

Sustainable events: how to plan with impact and responsibility

Sustainability at events is no longer a nice-to-have; it is expected. Here is how to plan…

Produktlaunch inszenieren: So wird die Premiere zum Erlebnis – Gruber & Ianeselli
Events

How to plan a product launch people remember

A product launch only has one first moment, and it has to land. Here is how…

Sales Kick-off-Ideen: So startest du dein Vertriebsjahr mit Schwung – Gruber & Ianeselli
Events

Sales kick-off ideas: start your sales year with momentum

A strong sales kick-off sets the tone for the whole year: emotional, focused and motivating. Here…

Sommerfest für die Firma: 11 Ideen für einen unvergesslichen Anlass – Gruber & Ianeselli
Ideas

Summer party ideas for work: 11 ideas for an occasion to remember

When the days are long, it is time for a company summer party: relaxed, outdoors and…

15 Teamevent-Ideen für die Schweiz, die euch näher zusammenbringen – Gruber & Ianeselli
Ideas

15 team event ideas in Switzerland that bring you closer together

The right team event suits the group, the budget and the time of year. Fifteen ideas,…

Weihnachtsessen mit der Firma: Ideen für Menü, Ort und Stimmung – Gruber & Ianeselli
Ideas

Work Christmas dinner ideas: menu, venue and atmosphere

For many teams the Christmas dinner is the highlight of the year, as long as it…

Kick-off-Meeting-Ideen: Vom Pflichttermin zum echten Aufbruch – Gruber & Ianeselli
Events

Kick-off meeting ideas: from box-ticking exercise to a real fresh start

A kick-off meeting can drag, or it can be the spark that carries a whole project.…

Mitarbeiterevent-Ideen: So feierst du dein Team richtig – Gruber & Ianeselli
Ideas

Staff event ideas: how to celebrate your team properly

A staff event is more than a fixture in the calendar. It is appreciation in the…

Teambuilding-Ideen Schweiz: 12 Erlebnisse, die Teams wirklich verbinden – Gruber & Ianeselli
Ideas

Team building ideas in Switzerland: 12 experiences that genuinely bring teams together

Forget the trust fall. 12 team building ideas in Switzerland, sorted by season and type of…

25 Firmenevent-Ideen, die wirklich funktionieren – Gruber & Ianeselli
Ideas

25 corporate event ideas that actually work

25 tried and tested corporate event ideas, sorted by occasion: indoor and outdoor formats, wow moments,…

Weihnachtsfeier-Ideen für Firmen: 15 Formate jenseits des Fondue-Klischees – Gruber & Ianeselli
Ideas

Work Christmas party ideas: 15 formats beyond the fondue cliché

Every year the same question: what are we doing for the Christmas party? Here are 15…